When I create a list of goals for myself or my business, I treat them as challenges that I MUST overcome to progress ahead. It drives me to focus on living purposefully and keeps things exciting and fresh for me. I am of the opinion that there is no such thing as “the right time will come” or that artists in general need to “wait for the correct signs”. The only right time for me is NOW and the only right signs I need are the ones that keep me alive enough to work another day. So, here are my 5 goals for 2019, and, as bonus content, I will be sharing more on why I will definitely SMASH all of them!
1) Meaningful Collaborations
Much like many other portrait photographers, I have a portfolio filled with beauty and aesthetic portraits. A lot of these projects were collaborations and, without the intention of sounding offensive towards all the women I have worked with, they mostly lack depth. I, also, observed that besides more likes and followers, such work was not doing much for me in terms of progressing on.
I spent the second-half of 2018 disciplining myself in the area of collaborations; - if the potential work did not project a meaningful outcome, I would not take it on. This is something I am applying to 2019 as well. I will be concentrating on paid work and collaborations that either has a cause or the power to create social impact.
I am already starting the year with a project called, Shadows and Mirrors, which is based on sexual assault and features, Devika Panicker, spokesperson for AWARE SINGAPORE. I believe that in starting the new year with a project that is in-line with my goals, I will be setting the tone right for the rest of the year as well. Shadows and Mirrors will be screened privately on the 18th of January 2019 and will most likely be out for public viewing several days after that.
2) Meaningful Projects
It goes without saying that meaningful collaborations will lead to meaningful projects. It could be simple portraiture work or a project with a high-concept, whatever it may be, the project needs to be aligned with my identity as a fine art photographer. The responsibility is on me to either produce or take on projects that will further endorse my brand of photography art.
In the middle of December 2018, Serene Martin, owner of Serenity Secrets, and myself came to consensus that we have a lot to gain from each other through a business partnership. What got to me was the opportunity to turn her words in to pieces of photographic art. Together we are planning out a year’s worth of content that is conceived by Serene and created by me.
Therefore, for 2019, I am on the hunt for opportunities that will allow me to show to a wider audience the power of what my brand of photography can do rather than churn out usual work that any other artist or photographer can create as well.
3) Long-term Business Relationships versus Short-term Monetary Gains
Establishing long-term business relationships is a tricky one. It comes down to the negotiating prowess of the offering party. If there is one thing I have learnt from the failure of HyperFrontal Productions, it is to never let go of a client so easily especially when there are “a hundred-and-one” photography and video service providers out there.
What I bring to the table for businesses like Dragnet Smartech Security and The Fesique Lab is my unique focus on content over cost. I rather charge a monthly fee than a giant sum at one go. This keeps the business I am contracted with away from being financially strained just because they had acquired my services and keeps communication going between me and them. I do not invoice according to volume because then I am restricting myself from providing any value-added services but rather determine a pricing based on the longevity and complexity of the assignment. The determined sum is then divided into an affordable monthly fee. It may seem easier to many people to collect a one or two-time payment but what happens after that cannot be projected. This uncertainty is something I would like to stay away from for this brand new year of 2019.
4) Acquiring Funding
In my time of running a business and being involved in several other businesses, I have learnt that the one thing that keeps potential investors away from funding a business is the uncertainty of the future of the business. You may make one million dollars over the next 6 months but if you have no idea what you are going to do with all that profit and, worst still, if you have no idea what happens after that 6 months, your business starts losing credibility despite the high returns you made in that 6 months.
Art has its prominent position in my life but cultivating purposeful projections of the future and strategic partnerships in the present is my goal where the more business side of Bedtime Tales Inc. is concerned. For the year of 2019, progression should come with growth and for that to happen seeking funding is quintessential.
5) Awards and Portfolio reviews
Thus far, we have pretty much concentrated on Art (meaningful collaborations and projects) and Business (meaningful partnerships and funding). However, I am an artist at the end of the day and to fuel my determination, I will need loads of motivation.
I have always found sending my work to award festivals to greatly motivate me and this is without the expectation of winning or receiving 5-star reviews. My career as a fine art photographer has seen many highs and lows but one of the most encouraging events is when I receive positive reviews from major photography art festivals and organisations from all over the world.
I, therefore, will be dedicating more time to sending my work out for the world to see and, hopefully, appreciate them. In return, I know that it is going to charge me up to smash all the goals I set for myself for 2019.
It can be observed that my goals are interdependent where one cannot be achieved without first achieving the other. I am of the opinion that goals should be set in a progressive manner to help climb the overall ladder of success. Of course, what I have listed here are unique to me and my business and I am not asking fellow artists and photographers to take anything I write as principles written into stone; nothing that I write in my other articles should be taken in such light as well. I project my excitement and eagerness to work in hopes that it may resonate with other artists and photographers out there and if it inspires them to work a little harder (or smarter) then I would feel that I have done my part to contribute to an industry that I love.