5 years is a long time to fit into one article’s read, but a growing itch since the last 2 weeks of February has succeeded in influencing me to at least attempt this article. You can expect a lot of drama that is infused with great stories of dangerous adventures, soul-stirring romance, and spirited heroism in this entry…
The past 5 years has seen me live through a great deal of achievements and disappointments in the crazy world of art and photography. Of course, in reality, I have not been a photographer for just 5 years only. I bought my first camera, the Canon EOS 50D, many years before that. I am taking into consideration only the past 5 years, starting from the time I had started HyperFrontal Productions (a photography and video services company), because, according to me, that was the point when I had really turned into a “true-blue professional”. In other words, that was when “**** got real”. So, for those of you who have grown disinterested in my article already thinking that it is going to be a long rant or nothing of value, don’t cut me out just yet. What I am going to be sharing about is how 5 years worth of experience has, today, made me more aware about my abilities as an artist and photographer, and, has helped me learn how to make better decisions for my work.
STARTING UP - WAS IT THAT EASY?
Incorporating a business was the easy part, but knowing what to do next was the big question that I, admittedly, didn’t have the answer to. Many articles out there tell you to have a business plan that reflects your current financial state and projects where you want your business to be in 3, 5 and 10 years. I had nothing like that on paper. I swiftly started to work on my logo and website and, ‘Voila!’, HyperFrontal Productions was created!
A fancy website and a creative logo only got me so far. There were no new jobs coming in and something didn’t feel right about all this being so easy. I started reading up more articles and photography related YouTube channels to learn more and realized that I had barely scratched the surface.
According to Dane Sanders in his book Fast Track Photographer: In the 1st year, 60% of photographers give up their business. Of that remaining 40%, another 25% will fail within the 2nd year. The ones that make it are the remaining 15% who endure through the 3rd year.
As creative folks, what some (or most) of us do not realize from the beginning is that being good at what you do is not enough. You still need a shrewd business acumen to take you to the next level. Despite all the resources available online to help me, I willingly chose to do things my way which sent me on a journey of questionable decisions and unnecessary expenditure that never got me closer to my goals - all of which could have been avoided.
LEARNING NEVER STOPS
Research and Development are two key factors that should never stop if you are in the pursuit of success. In one of my favorite reads, “Photographers and Research: The Role of Research in Contemporary Photographic Practice” authors Shirley Read and Mike Simmons suggested that doing research is one of the pillars of developing and furthering skills as a photographer. This would be something I would apply as a staple principle.
Being an avid reader meant that reading came naturally for me because it was something I enjoyed very much. So an effort was made to align my hobby of reading with researching on photography. I started purchasing many photography books and swallowed them whole! Some of my favorite books that I recommend you to check out are:
3) A Photographer's Life: 1990-2005 by Annie Leibovitz - Famed photographer, Annie Leibovitz, publishes a book that contrasts her glitzy and glamorous work-life with that of her personal life.
Through such books, I was able to understand the ropes even better. I, as a matter of a fact, began to realize that I had stepped into the industry with the wrong idea - chasing fame or money was not the way to do it. Excellence was the key and to achieve that I needed to step down from my high-horse and put all my readings into practice.
Practice versus Over-working - The Death of HyperFrontal Productions
It is an obvious fact that you need to put in the time to get to where you want to be. Steve McCurry did not just wake up one day with National Geographic flying him all over the world. He too had to put in his fair share of time and effort into practicing his craft.
My area of interest, from portraiture, started to lean towards more abstract, conceptual/ surrealist and story-telling work. By this time, I had already moved on to having better equipment, and, after years of investing on such equipment and building a contact base of like-minded creative folks, I took the plunge into the unforgiving world of fine art photography.
It was a rocky start at the beginning given that I had so many ideas and so much inspiration flowing out of me. The act of practicing should never be confused with over-working and over-spending (both of which I was famous for). I was spending way too much time conceptualizing my own projects and too much money on booking studios that I had forgotten that I was running a business too. This would be catalytic in the eventual, and inevitable, DEATH of HyperFrontal Productions.
Making my Comeback
Surely, running a business down to the ground indicated that I was not meant for business, right? Wrong. If Donald Trump could “fake” a comeback from major financial setbacks with a Television show (The Apprentice), why, then, could I not make a genuine return to the business of photography? Surely, stories of comebacks aren’t just reserved for “celebrities”?
In late-2017, I decided that no matter what the result may be, I should at least attempt a comeback. Unlike when starting up HyperFrontal Productions, never once did I feel that this was easy. My financial blunders had, also, cost me family and friends so it felt more lonelier than ever before (to their credit, some people did reconnect with me again). However, what I did find “easier” was answering the question; what I am supposed to do next. Perhaps, this was because I had experienced failure before and this time I knew what to do to avoid it.
Whenever I look back at all the experiences I collected over the years, a sense of gratitude comforts my mind and eases away all the doubts and regrets. I have learned to continue to grow and develop to be a better version of myself. The real failure is not in experiencing failure, but, in negligently taking that downward spiral into the dark abyss of self-loathing. The 30 years old me congratulates the younger me for all my failures because, today, I am a better Artist and Photographer.